Ellen shares her expertise in ways to plan, manage, and improve fundraising performance based on the continuous improvement method. Linda Lysakowski, ACFRE, adds her 30-plus years of nonprofit experience as practitioner, consultant, multipublished author, and thought leader. These two powerful voices provide a wealth of insights into ways you just might be losing ground in your fundraising efforts, with guidance that shows you what you can do to improve results, right now and in the future.
The authors provide some surprising insights from the Leaky Bucket survey, utilized as a springboard to the discussions throughout the book. Here are a few examples.
- Only about 23 percent of nonprofits make use of a documented ideal-donor profile. If that’s you, you’re at risk of wasting precious time and money on unqualified donor prospects.
- Only 27 percent track their donor renewal rates. If that’s you, you might just miss out on major gifts from loyal donors.
- Only about 22 percent have an up-to-date case for support.
- Just 45 percent of respondents have a strategic plan.
- Only 56 percent use any form of donor-management software.
This book is a must-read for every nonprofit fundraiser, senior executive, and board member. Raising money is truly mission critical. The authors detail every area where your agency can improve results, not just for today but for year after year after year.
Here’s what readers are saying:
I wish I had The Leaky Bucket when I first started my development career. Insider tips and techniques combined with common-sense applications add up to a phenomenal blueprint that should be required reading by every fundraising or development professional. Lynne Viccaro O'Leary, Vice President – Marketing at Teachers Federal Credit Union (TFCU)
I’m delighted to see The Leaky Bucket available to us. It’s a much-needed resource and a very welcome one. Andrew Watt, CEO, AFP International
Ellen and Linda explain the critical best practices of fundraising in an artful and accessible way. Their insights have helped our board press the “reset” button and start over the right way. I’m telling all my nonprofit colleagues, "This is the book you have to buy next." Elly Du Pre, Executive Director, Lighthouse of Broward, Fort Lauderdale, Florida
About CharityChannel's In the Trenches Series
You'll know an In the Trenches book not just by its cover, but by the author's fun, upbeat writing style. But don't be fooled by its down-to-earth approach and ample use of sidebars. In the Trenches books are authoritative and cover what a beginner should know to get started and progress rapidly, and what a more experienced nonprofit-sector practitioner needs to move forward in the subject.