• Linda Lysakowski, ACFRE

My Latest Book is Out

Updated: Aug 24, 2019

I am pleased to announce the publication of my latest book, CharityChannel’s Quick Guide to Creating Your Development Plan. Buy the book here: http://amzn.to/2yUwAO3

Why is this book important?

A development plan is not something you can copy and paste from someone else's plan. Every organization is at a different place in the organizational life cycle and your cycle will help determine the right plan for your organization.

The latest in CharityChannel’s Quick Guides, for busy nonprofit professionals. This book series is designed to give you everything you need to accomplish a task efficiently and effectively. It includes practical advice and homework at the end of each chapter so you can develop your plan step-by-step.

This book will help you create a development plan that is based on your organization’s realities and one that works for your organization. You will learn how to:

  • Find the information you need to create your unique development plan—who to talk to, what past performance to measure, how to get what you need by involving the right people

  • Set realistic goals and objectives and determine the action steps that will help you meet those objectives

  • Figure out who will do each task, how much will it cost and what the expected revenue is, as well as set realistic timelines for when each task will be completed

  • Determine what you need to budget for in your plan and how do get your budget approved

  • Create your written plan

  • Implement your plan and adapt to crises that might affect the plan

  • Evaluate the plan's success

  • Get ready for the next year’s plan

  • Understand when you need a Plan B and how you can meet unexpected issued that prevent the plan from being implemented.

What’s covered in this book:

Chapter One What Is a Development Plan and Why Do You Need One? The development plan is the one document your fundraising office needs so it knows in what direction it must head and what strategies it needs to implement in order to “make goal.”

Chapter Two Where to Start. In this chapter, we will talk about looking back to look forward, doing the research to identify trends, and confirming the revenue/expense numbers for previous years.

Chapter Three Who Develops and Implements the Plan? The development plan needs to be written by the chief development office in collaboration with the staff managing specific fundraising methodologies and program and administrative staff

Chapter Four How and Where to Get What Information. There are many sources of valuable information that go into your organization’s development plan.

Chapter Five Determining Overarching Goals. In writing the plan it is very important that you focus on achieving only one or two primary goals like dramatically increasing revenue, cutting expenses, initiating a capital campaign, supporting a major marketing campaign, or restructuring the department.

Chapter Six A Comprehensive Plan. The development plan is not just a grants calendar or an event calendar. It encompasses every aspect of fundraising.

Chapter Seven Let’s Talk Money. It is not just about revenue, but your plan needs to look at expenses: it takes money to make money.

Chapter Eight What the Plan Looks Like. A completed plan will have goals, objectives, strategies, and action steps. This chapter will provide you with templates to develop your plan.

Chapter Nine Implementing and Evaluating the Plan. We will discuss benchmarking and evaluating the plan on a regular basis. This step is critical in the implementation process.

Chapter Ten Do We Need a Plan B? Okay, so what happens if we get sidetracked? Do we need a Plan B, or maybe Plans C, D, E and F?

About the Authors

Margaret Guellich, CFRE Margaret, a Certified Fund Raising Executive, has over thirty years of fundraising experience and is an internationally known conference speaker. Currently she is president of MAGs Consulting for Nonprofits, focused on direct response, planning, results analysis, and copy writing. Previously, Margaret headed Catholic Relief Services’ direct response program managing more than $55 million annually. Through her leadership, Margaret led Catholic Relief Services to its selection as Nonprofit of the Year by the Direct Marketing Association. She was the Fund Raising Executive of the Year 2000 for Greater Washington DC Chapter of AFP and was named the Women’s Direct Response Group’s 2000 Woman of the Year. In 2001, she was selected as one of the twelve Most Powerful Women in Direct Marketing by The NonProfit Times.

Linda Lysakowski, ACFRE Linda is one of approximately one hundred professionals worldwide to hold the Advanced Certified Fund Raising Executive designation. As a graduate of AFP’s Faculty Training Academy, she is a Master Teacher. Linda is the author of Recruiting and Training Fundraising Volunteers; The Development Plan; Fundraising as a Career: What, Are You Crazy?; Capital Campaigns: Everything You NEED to Know; Are You Ready for a capital Campaign?; Raise More Money from Your Business Community; Raise More Money from Your Business Community—The Workbook; Fundraising for the GENIUS; a contributing author to The Fundraising Feasibility Study—It’s Not About the Money and YOU and Your Nonprofit Board; coeditor of YOU and Your Nonprofit; and coauthor of The Essential Nonprofit Fundraising Handbook; The New Donor; and The Leaky Bucket: What’s Wrong With Your Fundraising…And How You Can Fix It, CharityChannel’s Quick Guide to Developing Your Case for Support and Nonprofit Strategic Planning.

Get the book here:


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