Raise More Money from Your Business Community

6 Video-based Lessons | Free E-book | 6 CFRE Hours | Lifetime Access

Yes, let's get started - $99

Raise Thousands of Unrestricted Dollars by Strategically Tapping into Your Area Businesses

There is a deep, underappreciated source of funding just waiting for you in a game-changing strategy that will rapidly take your organization to the next level in fundraising. Hint: It’s not the usual “textbook” source of funding.

What if your organization can attract significant new funding from the business community? Intrigued?

Let me show you how to build relationships with business leaders, present your case to businesses, cultivate business leaders, run volunteer-driven business appeals, and much more to successfully raise money from your business community.

I’ve used this methodology to take an organization from raising $6,000 a year from local businesses to raising $500,000 from that same business community. How did I do it? I’ll show you how, step by step.

We’ll start by learning what kinds of businesses in your community are likely to support your nonprofit. I’ll show you how to present a case for support for companies that shows your economic impact on the community. You will also learn how to set up and run an annual business appeal using peer business volunteer leaders. And you will learn to analyze your results so that you can build on your success and raise even more money.

Are you ready to make it happen? This course, Raise More Money from Your Business Community, is the first step.

Who can benefit?

Directors of Development, Development Officers , Development Committee Members


What will you learn?
  • How to identify businesses to support your organization
  • How to develop relationships with business leaders
  • How to recruit a team of volunteers from the business community to do peer-to-peer fundraising
  • How to run an annual business appeal
How to get certified?

This course carries 5.5 CEUs through CFRE International. If you need a certificate stating you completed the courses, just ask.




Module 1:
  • 1 hour Why Raise Money from Your Business Community
  • The Willie Sutton theory
  • Ways businesses give
  • Identifying businesses to support your organization
Module 2:
  • 45 minutes Building a List of Prospective Business Donors
  • The LAI Principle
  • Brainstorming
Module 3:
  • 1 hour Building Relationships with Business Leaders
  • Approaching businesses
  • Cultivation activities
Module 4:
  • 45 minutes Cultivation Events
  • The Host
  • The Invitation
  • The Event
  • The Agenda
  • The Follow up
Module 5:
  • 30 minutes Presenting You Case to Businesses
  • Economic Impact
  • Social Impact
  • Tools to help
Module 6:
  • 1 hour 30 minutes he Annual Business Appeal
  • Recruiting Volunteers
  • Training Volunteers
  • The Process
  • Assessing Success   


Fee: $297 $99


Frequently Asked Questions

I am a corporate/foundation relations officer and spend most of my time writing foundation grants, will this course help me approach corporations? You will learn about the corporate/foundation office fallacy and what you need to learn to focus more on businesses.

We invite businesses to sponsor our events, but don’t know how else to approach them for other funding. Will this course help? Yes, you will learn about the many ways businesses can support your nonprofit and why events may not be the best approach.

I can’t possibly go meet personally with all the businesses in my community, will this course show me how to approach them through mail or phone? You will learn the best approaches and how to involve volunteers in your appeal to the business community.