Take the Pain out of Your Capital Campaign. You Can Do It!
New Course Update!
What’s New? The eight lessons have all been updated to discuss running a capital campaign in a virtual world! Plus, there many more handouts available in each lesson. Traditional wisdom is still included along with these new features!
Are you intimidated by the idea of a capital campaign? Do you have questions about how to run a successful capital campaign, where to find donors, and how to approach them for money? Do you dread your upcoming capital campaign because you’ve heard how disruptive and challenging they can be?
In addition to eight comprehensive video lessons comprising 7.5 hours of instruction, I include with this course the PDF version of the book I co-authored with Joanne Oppelt, How to Run a Successful Capital Campaign.
You will learn essential principles such as how to assess your readiness for a campaign, what kind of campaign materials you will need, how to find the right campaign chair, how to find and solicit donors, whether you need a planning study, and even how to manage life after the campaign.
You will also learn how to approach donors and volunteers in today’s digital world.
I’ll even teach you how to build on the strengths of your campaign for a stronger development program in the future.
To give you a fast start, you’ll receive samples of campaign plans, budgets, and timelines, and much more.
Who can benefit?
Any nonprofit contemplating or in the process of a capital campaign.
What will you learn?
- What makes a capital campaign similar to, and different from, other fundraising
- Do you need a feasibility/planning study?
- How to know if you’re ready for a campaign
- How campaigns are different n the digital age
How to get certified?
This course carries 8 Continuing Ed units from CFRE International. If you need a certificate saying you completed the course, just ask.
- 1 hour Are Your Ready for a Campaign
- Case Statement
- Fundraising History
- 1 hour 10 minutes Human Resources Needed to Run a Campaign
- 1:05 The Planning Study
- Goals of the Study
- Internal and External Assessment
- Who Gets Interviewed?
- Finding a consultant
- 55 Minutes Pitfalls to Avoid
- Rushing Ahead Unprepared
- Isolating the Campaign
- Ignoring Basic Principles of Campaigns
- 1 hour The Role of Volunteers in a Campaign
- The Campaign Cabinet
- Campaign Committees
- Finding and recruiting and training volunteers
- 1:10 Donors to the Campaigns
- Finding Donors
- Screening Meetings
- Soliciting Donors
- 1 Hour The Campaign Plan
- Job Description
- 35 minutes Life After the Campaign
- Celebrating Success
- Building on the Campaign
- Annual Giving, Major Gifts, Planned Gifts
- Building Staff, Board and Volunteers
Frequently Asked Questions
Do we need to do a planning study before a campaign? This course will explain why it usually recommended, but give you some examples of stances where you might not need a study
Why do we need so many volunteers in a campaign? This course will explain the reason volunteers are important to success and give you examples of how the right volunteers make all the difference in successful campaigns.
Can we do a campaign without a consultant; were not sure we can afford one? There are some things you should get outside help with. This course will explain why, and give you some less costly alternatives, such as virtual consulting.