- How to keep your donors engaged in your mission and excited about your organization so that they give again and again.
How to Find New Donors and Get Them to Give Again is written for busy executive directors, development professionals, and board members who want to acquire new donors and increase their annual fundraising income. As a Nonprofit Quick Guide™, you can read it in one sitting or grab a few chapters over lunch. More importantly, it gives you practical advice that you can easily implement without spending a ton of money.
The authors help you:
- Identify new donor pools and motivate prospects to give
- Understand and respond to the unique individual, foundation, corporate, and governmental motivations for giving
- Retain your new donors, getting them to give that second and third gift
- Create donor communications that work
- Drastically improve your fundraising results
You will learn how to connect with potential donors where they are, using strategies that they will respond to. You will get insights into why different types of donors give. You will be shown techniques that successfully tap into individual, foundation, business, and government charitable objectives. You will be able to craft donor communications that increase donor retention. By the end of the book, you will know how to recruit and engage new donors, significantly increasing the chances they will give again.
Written as part of the Nonprofit Quick Guide™ series, How to Find New Donors and Get Them to Give Again focuses on generating revenues specifically through donor acquisition and retention. Other books in the series address other areas of fundraising, such as development planning, grant writing, corporate contributions, fundraising communications, board membership, volunteerism, and career advancement, among others.
If you want to grow revenues to keep up with increasing costs, improve financial performance and stability, or have a greater ability to meet unmet or growing client demand, the Nonprofit Quick Guide™ series is for you.