The Development Plan

  • In order to know where you are going and how you will get there, your organization needs a complete development plan, which is a vital part of your overall organizational strategic plan.


  • Your plan must be based on your mission, focus on your vision, and be true to your values.


  • Your mission should tell what your organization does, not how it does it, not what it hopes to accomplish someday, but where you are at this moment.


  • Your vision tells where you hope the community will be at a future time.


  • Your values are the things your organization believes in.


  • You need both a long-range development plan (generally three to five years) and an annual action plan, outlining your program for the year.


  • A good plan results from participation of the board and staff at the setting stage.


  • The annual action plan includes strategies for reaching your objectives, including areas of budget, staffing, resources needed, and time schedules.


  • Your plan needs to be a comprehensive one, including all aspects of the development process – including technology, communications, campaigns and appeals, staffing, volunteer involvement, and board involvement.


            If you need help with your plan, I can work with you to create a plan that will work and focuses on all aspects of your organization that affect fundraising.


            Take our mini development audit to see how prepared you are for creating your plan.