- The executive director is not willing or able to commit sufficient time to the campaign.
- Donors have not been educated about the community need this campaign will address.
- The organization has not taken sufficient time to cultivate relationships with major donor prospects.
- The organization does not have the infrastructure in place to manage a campaign.
- The organization tries to run a campaign without involving key community volunteers.
Launching your campaign prematurely can be the kiss of death. So you need to read this book before you get too far down the road. In fact, you should pick up the companion workbook, Are You Ready for a Capital Campaign: Assessing Your Nonprofit’s Ability to Run a Major Fundraising Campaign and complete the workbook before you decide to launch a campaign. In Capital Campaigns: Everything You NEED to Know you will learn how to position your organization’s campaign for success. After reading this book, you will understand what makes a case statement compelling, how to structure your campaign, how to budget for the campaign, and how to develop a realistic timeline. And you will be able to run a “painless” campaign.
What is a Capital Campaign?
Are You Ready for a Capital Campaign—Infrastructure
Are You Ready for a Capital Campaign—Who Else
Needs to be Involved Besides Staff?
Developing Your Case for Support—Telling Your Story
The Capital Campaign Planning Study—It’s Not Just
About the Money
The Capital Campaign Plan and Budget
Recruiting and Organizing Campaign Volunteers
Identifying and Cultivating Donors
Making the Ask
Campaign Events and Public Relations
Recognition and Stewardship
Life after the Campaign
Appendixes include 26 forms, checklists, and samples.
About the In the Trenches Series
The In the Trenches series is published by CharityChannel Press, a project of the CharityChannel professional community. You'll know an In the Trenches book not just by its cover, but by the author's fun, upbeat writing style. But don't be fooled by its down-to-earth approach and ample use of sidebars. In the Trenches books are authoritative and cover what a beginner should know to get started and progress rapidly, and what a more experienced nonprofit-sector practitioner needs to move forward in the subject.