Who is your ideal donor? Why does it matter?
If you put together a set of criteria describing your ideal donor, grantor, or corporate giver, you’ll save a huge amount of time that you might otherwise waste chasing prospects that don’t have the money or the motivation to support you....
It has been said that good stewardship is the last step is the first gift and the first step in the next gift. Stewardship includes ensuring that the donor’s best interest are always the primary consideration, conforming to all applicable laws, making certain that all fundraising is done...
Solicitation strategies are part of every stage of your development program. The most important word in your development plan is—diversify. You need to include all types of fundraising from a variety of constituencies in your plan.
In your plan you should include raising money from:
- ...
If you find that your organization has difficulty attracting a particular category of donors--individual major donors, foundations, organizations, or businesses--you might want to plan some special cultivation events and activities to help build relationships with these donors.
You will need to...
Gone are the days when people gave to the same old reliable charities because “It’s the thing to do,” or “My parents always supported this cause,” or “They have a great reputation.”
Today’s donors are looking for results, and they need to feel for...
I seem to recall a national politician getting into trouble a few years ago for saying “corporations are people too,” but let’s face it, businesses and corporations are run by people. Yes, they are separate entities, taxable in different ways from how individuals are taxed. Yes,...