The Importance of the Case

Sometimes development professionals only think about the importance of having a case for support when they are preparing to launch a capital campaign. However, every organization needs a case for support for all of its fundraising activities. The case has been defined...

In a world of Twitter, Facebook, web-based fundraising and all the other social media and Internet possibilities, is there still a place for printed marketing materials to support your development program?

As with everything else I’ve preached about fundraising, I think it all comes down to...

Many organizations miss the mark because they have the wrong person or persons writing the case for support. Often the writing of the case is relegated to the marketing department. Or, perhaps a marketing firm is engaged the write the case. While there may be some great writers in your marketing...

Corporations and Businesses:

If the corporation has a foundation they may be approached in a similar way as you would approach a private foundation. When you are dealing with a small business, however, the owner or decision maker may not have the time to search your website or read through tons...

Telling the reader who you are is a key component of your case for support. Although the case for support is not the same thing as the strategic plan, much of the information you need can usually be found in your strategic plan. Your case, as your plan, should start with mission, vision, and...