Move Donors Up the Donor Pyramid by Using the Four Keys to Building Good Donor Relationships

Feb 22, 2021

If you’ve been in fundraising for more than a week, you’ve probably attended or been invited to at least one workshop on “making the ask.” But before you think about asking an individual, a business, or a foundation for money, you have to establish a relationship.

This session reminds you that there are four steps in fundraising:

  • identification
  • cultivation
  • solicitation
  • stewardship

Come learn how to build the relationships before you think about making the ask!

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